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The Better Man Project | The coaches

About The Coaches

I am a father, a husband, a business owner and a friend.

From the outside, you’ll see a man who owns several successful companies, travels around the world and has an amazing family… and you’d be right.

What you don’t know is the work I did to get here. You don’t know that trials that I went through in my own life that led me to want to help business leaders like you.

I started coaching back in 2016. Since that time I’ve learned a lot about business owners and even more about myself.

I worked for 17 years at a high level in a UK Bank, I studied and retrained as a psychotherapist then qualified under Jay Shetty as a coach.

I’ve  traveled the world, worked with the best coaches and mentors I could find, read the books, took the courses… I was ready to do anything it took to help me get to the next level and did so for several decades.

Most of my mentors at school, in business or just in life, told me the life I wanted to live couldn’t be done. “Phil, this is as good as it gets.” they would often tell me. But I knew there was more.

My guess is that you know there is more too or you wouldn’t be reading this.

I’ve successfully built my businesses around my ideal life – to serve me at the highest level so I could spend time with my family… so I could be there during those special moments with my wife and my kids.

I build this life for them, but most importantly, I built this life for me.

I’m not going to tell you it was easy, because it wasn’t. There wasn’t a movement for men back then. But there is now. This is your time.

So, who am I?

I’m whoever I want to be. I’ve done the work and my legacy is to share the path with others like you.

The Better Man Project | Relationship coaching for men | Phil
Phil Airson
Director & Lead Coach

I was sat alone in a beautiful but isolated cottage trying to work out what to do with my life. Having worked as a doctor since 1999 I was deeply unhappy with my career. I knew I couldn't go on like this. Something had to change. By the time I left that cottage I knew one thing clearly, my goal was to leave medicine and do something different with my life.

I'd been on a slow process of discovery about my work and myself. I thought maybe working less would work. It helped. Sure it did. Yet the days I wasn't working I was worried about going to work and afterwards worried about what I had done at work the day before. I was still stressed and anxious! 

Then I discovered life coaching. With the help of my coach I learnt who I was again. I found out what mattered to me, and started to value myself. I figured out what my values were and the people I want to help. 

My journey is what inspired me to become a coach. I love talking to motivated people with curious minds. Creating a space to explore their mind and figure out what really matters to them. To help them discover what's holding them back and empowering them to make transformational changes in their lives.

The Better Man Project | Relationship coaching for men | Rich
Dr.Rich Harkness
Director & Lead Coach
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